Using AdWords to its Potential

Adwords when used to its potential is so much more than simply an ongoing promotional method that you just leave quietly running on autopilot in the background.  Yet that’s exactly what the vast majority of Adwords advertisers do, same keywords, same ad copy, and same...

How to Win with Paid Search

Advertisers use paid search to drive relevant traffic to their website. Much care is taken in generating the perfect keyword list and the most engaging ads. But advertisers can’t stop there! Even if you have the most seamless paid search campaigns, there are still...

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