by Neil Gass | Jun 28, 2015 | Uncategorized
It is widely accepted among the online marketing experts that as much as 95% of the visitors to your website will not take any action on their first visit. That being the case, what’s the best possible (and most cost-efficient) method of bringing back those...
by Neil Gass | May 15, 2015 | Uncategorized
All ads are not created equal. Google continues to add and evolve their paid search ads. When viewing ads on Google, there are basically three categories. First is a basic ad, which contains all required information to run paid search. Then, there is the paid...
by Neil Gass | May 2, 2015 | Uncategorized
Google’s dynamic remarketing being available only to ecommerce businesses will soon be a thing of the past. Over the next few weeks, Google is rolling out dynamic remarketing to all verticals. For those of you not familiar with dynamic remarketing, it is like...