10 Incredible Facts about Retargeting

It is widely accepted among the online marketing experts that as much as 95% of the visitors to your website will not take any action on their first visit. That being the case, what’s the best possible (and most cost-efficient) method of bringing back those...

PPC Text Ads – Broken Down For You

All ads are not created equal.  Google continues to add and evolve their paid search ads.  When viewing  ads on Google, there are basically three categories.  First is a basic ad, which contains all required information to run paid search.  Then, there is the paid...

Dynamic Remarketing For All

Google’s dynamic remarketing being available only to ecommerce businesses will soon be a thing of the past.  Over the next few weeks, Google is rolling out dynamic remarketing to all verticals.  For those of you not familiar with dynamic remarketing, it is like...