by Neil Gass | Jun 28, 2015 | Uncategorized
It is widely accepted among the online marketing experts that as much as 95% of the visitors to your website will not take any action on their first visit. That being the case, what’s the best possible (and most cost-efficient) method of bringing back those...
by Neil Gass | Jun 23, 2015 | Adwords, Pay Per Click, PPC
Adwords when used to its potential is so much more than simply an ongoing promotional method that you just leave quietly running on autopilot in the background. Yet that’s exactly what the vast majority of Adwords advertisers do, same keywords, same ad copy, and same...
by Neil Gass | Jun 14, 2015 | Adwords, Pay Per Click, PPC, PPC Competition
Bidding on competitor terms in paid search is a controversial topic. With the right strategy, you can benefit from showing up with your biggest competition. With the wrong strategy, you will simply (and quickly) throw money away. The following tips can help you win...
by Neil Gass | May 27, 2015 | Adwords, Pay Per Click, PPC
Advertisers use paid search to drive relevant traffic to their website. Much care is taken in generating the perfect keyword list and the most engaging ads. But advertisers can’t stop there! Even if you have the most seamless paid search campaigns, there are still...
by Neil Gass | May 15, 2015 | Uncategorized
All ads are not created equal. Google continues to add and evolve their paid search ads. When viewing ads on Google, there are basically three categories. First is a basic ad, which contains all required information to run paid search. Then, there is the paid...
by Neil Gass | May 2, 2015 | Uncategorized
Google’s dynamic remarketing being available only to ecommerce businesses will soon be a thing of the past. Over the next few weeks, Google is rolling out dynamic remarketing to all verticals. For those of you not familiar with dynamic remarketing, it is like...
